San-x
Founded in 1932, San-X is the Japanese design house behind Rilakkuma and Sumikkogurashi. Through 100% original characters created in-house, San-X aims to enrich everyday life for people around the world. Every design carries its own story and a quiet charm that goes beyond mere cuteness.
100% Original Characters by Our Own Designers
Every San-X character is created entirely by the company's own designers, never outsourced. From Rilakkuma to Sumikkogurashi and Sentimental Circus, each one is built up slowly over time, carrying its own story and quiet details. As San-X often says, its characters are never simply cute.
Acclaimed Across Film, Television and Streaming
Sumikkogurashi won the Japan Character Award in 2019 and now stars in a successful feature film series. Chiquip Dancers airs as an animated series on NHK Educational TV, while Rilakkuma headlines the Netflix series "Rilakkuma's Theme Park Adventure", bringing San-X stories to audiences worldwide.
Characters with a Social Purpose
Rilakkuma has served as Special Ambassador for the Great Santa Run, helping deliver Christmas gifts to children in hospital. Sumikkogurashi has been appointed Children's Safety Ambassador by Japanese police forces, and San-X regularly donates products to children's welfare facilities.
